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Phoenix OTC health and wellness landscape study

Phoenix runs US-based syndicated research offering to assist OTC organizations in assessing the current and future health landscape. This research starts at the 10,000 foot view of the healthcare consumer and then brings a deeper focus on the factors that drive decisions of health-based attitudinal segments of consumers including brand-level insights.

The results of the research will help guide strategic planning for health and wellness opportunities, both current and future, by understanding the sizing opportunities within OTC categories, the drivers of consumer purchasing decisions, and the marketplace dynamics as they relate to your brand.

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