Packaging & Pricing Lab

Test product, packaging and positioning concepts using a quick hit approach to rapidly inform business decisions.

Phoenix’s Packaging & Pricing Lab platform mimics your online buy flow process and allows for the evaluation of feature, placement, promotion and pricing changes – and their impact on consumer demand.  Phoenix’s Packaging & Pricing Lab provides:

  • Simpler, more focused CBC
  • Shorter set-up and turnaround
  • Timely results
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