Packaging & Pricing Lab
Test product, packaging and positioning concepts using a quick hit approach to rapidly inform business decisions.
Phoenix’s Packaging & Pricing Lab platform mimics your online buy flow process and allows for the evaluation of feature, placement, promotion and pricing changes – and their impact on consumer demand. Phoenix’s Packaging & Pricing Lab provides:
- Simpler, more focused CBC
- Shorter set-up and turnaround
- Timely results