Phoenix 360ᴼ PatientView trackers gauge advertising effectiveness and current brand health in the US and measure and track the impact of consumer marketing. Phoenix is the only company with 360ᴼ integration of advertising performance with behavior outcomes and condition-specific response models. Total market inclusion of ads (all brands across all media) allows looking at data from all angles to get the complete patient picture: the campaign level, the media channel level, and the individual ad level.
In addition to the total ad market view, all first month ads receive deep-dive diagnostics which are measured against extensive normative data to evaluate ad performance and competitive impact. Clients also have the opportunity to test pre-launch ads and add custom questions.Back to learn