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Phoenix Beer ADPI® Audit

Phoenix has tracked beer advertising performance on an ongoing basis since 2013. The Beer AdPi® Audit monitors in-market ad performance and key creative metrics for domestic, imports and some craft brands among male past-month beer drinkers. Channels measured include TV, Print, Online Video and Out of Home. Phoenix offers subscriptions-based insights for monthly ads in market and have access to a rich dataset of benchmarks and driver modelling to understand ad performance in category or sector context. Customization is available for understanding specific objectives. The platform can also be applied to test messaging in development with very quick turnaround times. This approach allows for unmatched insights to inform strategic and tactical decisions that fit tight timelines.

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