Phoenix Brand Effect
Measuring Advertising Performance Across TV & Digital Content
Real-time, always-on tracking across TVs, PCs, Mobile, and now, OTT Streaming Devices
CROSS-PLATFORM METRICS
AD / VIDEO RESONANCE
- Ad, Brand & Message Memorability
- Brand & Message Communication
- Likeability
BRAND LIFT
(EXPOSED v UNEXPOSED)
- Awareness
- Recommendation
- Favorability
IN-PROGRAM PLACEMENTS
- Program Memorability
- Brand Communication
- Brand Opinion
- Fit in Program Content
15+ years of syndicated TV data, tens of thousands of ads measured across TV networks and digital publishers
FOR ADVERTISERS
Powers in-flight campaign optimization and media placement strategy
- What does it takes for ads to break through advertising clutter?
- How effective are ads at communicating the brand & message?
FOR PUBLISHERS
Captures how real-world & media factors influence in-market campaign performance
- How does viewer engagement with content impact ad scores?
- How does media placement and weight influence performance?