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Phoenix Brand Effect

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Measuring Advertising Performance Across TV & Digital Content

Real-time, always-on tracking across TVs, PCs, Mobile, and now, OTT Streaming Devices

CROSS-PLATFORM METRICS

AD / VIDEO RESONANCE

    • Ad, Brand & Message Memorability
    • Brand & Message Communication
    • Likeability

BRAND LIFT
(EXPOSED v UNEXPOSED)

    • Awareness
    • Recommendation
    • Favorability

IN-PROGRAM PLACEMENTS

    • Program Memorability
    • Brand Communication
    • Brand Opinion
    • Fit in Program Content

15+ years of syndicated TV data, tens of thousands of ads measured across TV networks and digital publishers

FOR ADVERTISERS

Powers in-flight campaign optimization and media placement strategy

    • What does it takes for ads to break through advertising clutter?
    • How effective are ads at communicating the brand & message?

FOR PUBLISHERS

Captures how real-world & media factors influence in-market campaign performance

    • How does viewer engagement with content impact ad scores?
    • How does media placement and weight influence performance?
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Our retention rates and lengths of engagement reflect our unwavering focus on surprising and delighting each and every customer, each and every time.
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