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PMI Selects MarketSight’s Survey Analysis Software to Support the Phoenix Sigma Client Dashboard Platform

April 7, 2014

Analysis process streamlined, clients able to quickly highlight significant findings

Phoenix Marketing International, one of the top research companies in the U.S., announced today the selection of MarketSight® to provide data analysis technology as part of their Phoenix Sigma Suite of Client Solutions. Please click here for a video demo.

Four of Phoenix’s six divisions use MarketSight’s analysis and reporting platform, allowing Phoenix clients to take data and create crosstabs, run statistical tests, create interactive charts and export them to Excel and PowerPoint to illustrate significant findings within the data.

The new dashboard capability allow our analysts and clients to fluidly work in  a cloud based environment to develop key findings and dig deeper into the research data.  The PowerPoint Sync functionality has proven especially valuable within our Healthcare division where we are automating the updating of our PowerPoint reporting decks.  Phoenix Converged Technology & Media uses Key Findings and dashboards with interactive controls to provide client access to custom market research findings.

“While we have been using MarketSight for several years internally and externally with a few large clients, we are very excited about incorporating the new interactive dashboarding and key finding capabilities into our Phoenix Sigma Suite of Client Solutions,” said John Schiela President of Converged Technology & Media. He continues, “These capabilities will enhance our abilities to deliver superior insights with an easy to use client interface.”

“We’re excited to see Phoenix expanding their use of MarketSight across the organization and also with their clients. Their full use of the MarketSight platform showcases its power, flexibility, and ease of use for users of all abilities. We look forward to continuing this very cooperative relationship with Phoenix to support the delivery of their research to their clients,” said Michael DeNitto, MarketSight’s Founder and CEO.

About Phoenix

Phoenix Marketing International is a premier global marketing services firm providing its clients with tailored, unique insight into their customers and markets via a wealth of existing proprietary data. Coupled with custom research products and the latest qualitative and quantitative techniques, Phoenix has extensive research experience across the Automotive, Financial Services, Healthcare, Converged Technology and Media, Restaurant, and Travel/Leisure sectors. From the strategic definition of consumer needs to effective marketing program implementation, PMI provides profit-driven market solutions and is committed to maximizing a client’s Return on Marketing Investment (ROMI) by leveraging the ability to attract and retain new business through cost efficient data acquisition and statistical modeling techniques. Founded in 1999 by Chairman and CEO, Allen R. DeCotiis and President, Martha Rea, Phoenix Marketing International has established its global presence with offices in major locations such as New York, New Jersey, Boston, Philadelphia, Raleigh/Durham, Detroit, and London

About MarketSight

Headquartered in Newton, Massachusetts, USA, with an office in London, MarketSight LLC is a leading provider of web-based software to the Market Research industry, and is the developer of MarketSight®, an intuitive data analysis platform for creating crosstabs, running statistical tests, and creating interactive charts and dashboards. MarketSight supports all leading survey data formats, including SPSS, SAS, Triple-S and Excel, and provides industry-leading integration with PowerPoint and Excel. The MarketSight solution is 100% web-based, enabling access from anywhere using a web browser. MarketSight is easy to learn and use, requires minimal training and setup and automatically selects the right stats to run, so users do not need any prior experience with statistics to use the product. Find out more at

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