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Phoenix MI Advances Client Services Team, Hires Brigette Lytle as SVP – Client Services

February 28, 2022

This announcement was featured in Insights Association, Quirk’s Daily News Queue and MR Web.

NEW YORK, February 28, 2022 – Global Advertising and Brand Specialist Phoenix Marketing International (Phoenix MI) is excited to welcome Brigette Lytle as Senior Vice President – Client Services.

With over 20 years in consumer insights, Lytle worked across disciplines and industries to advise companies on brand and creative strategy. She will be leading the Phoenix Communicus client service team for various key accounts, utilizing her experience and expertise in how advertising works to build brands, she will also provide thought leadership across brands and throughout Communicus.

“I am incredibly excited to join the Phoenix family and continue the amazing work they are doing on campaign assessment and strategy,” said Lytle.

Before Phoenix, Lytle spent close to 6 years at MetrixLab, working closely with Fortune 500 companies on strategy across multiple areas such as packaging & production innovation and brand & advertising development and assessment. Before that, she worked closely with client teams to provide research support and solutions at Starcom Worldwide.

“We are thrilled to have Brigette’s passion, expertise, and leadership,” says Kacy Doster, Managing Director, Communicus. “Her breadth of knowledge will add immense value to our clients and our team.”

Lytle holds a Bachelor’s of Arts degree in Marketing from DePaul University.

About Phoenix Marketing International

Global advertising and brand measurement specialist Phoenix Marketing International (Phoenix MI) is one of the Top Research Firms in the U.S. (IA Top 50 Market Research & Data Analytics Report) and is one of the fastest-growing Market Research firms in the world. Operating in all major industries, Phoenix utilizes modern technology, innovative research techniques, and customized approaches to help our clients elevate their brand, refine their communications, and optimize their customer experience. Phoenix’s advertising and brand measurement solution was recently enhanced via the acquisition of Communicus, providing clients both strategic and tactical insights, no matter how complex the creative or channel mix, and regardless of cookies and walled gardens.

Founded in 1999, Phoenix has over 400 employees in offices across the globe, including North America, Europe, and Australia. Learn more about how Phoenix can be put to work for your business at

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