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Phoenix MI appoints Tamilselvan Gurusamy as new CTO

Headshot of Tamil

March 7, 2019: Rhinebeck New York. Global Advertising and Brand Specialist Phoenix Marketing International (Phoenix MI) today announces the appointment of Tamilselvan Gurusamy as its new CTO.

Gurusamy will be responsible for continuing and advancing Phoenix’s mission of delivering industry-leading Ad & Brand solutions by applying state-of-art technology. Gurusamy will also manage application development, CX platform, business intelligence and the business analysis teams at Phoenix MI.

Gurusamy joined Phoenix MI as part of its acquisition of Nielsen’s TV Brand Effect. Prior to joining Phoenix, Gurusamy held the role of Senior Vice President, Technology at The Nielsen Company. His responsibilities included; leading digital expansion, AWS cloud transition of Brand Effect product portfolio, leading the development of Nielsen’s Ad & Content Ratings platforms and expansion to China market.

Allen R. DeCotiis, Chairman and CEO at Phoenix MI, commented: “Tamil is an extremely well-respected figure within our industry. His appointment at Phoenix MI demonstrates the vision that we both share and will help us future-proof the company from a technological standpoint.”

Gurusamy has over 24 years of experience in delivering creative client-centric tools within the media research and retail industries. He holds a Masters of Engineering in Computer Science from the National Institute of Technology, India.

Gurusamy will be based in Phoenix MI’s office in Oldsmar, Florida and report directly into Scott Spry, COO.

About Phoenix Marketing International

Founded in 1999, Phoenix Marketing International has over 400 employees across seven offices in the US, as well as offices in Hamburg, Shanghai, Mexico City and London. Phoenix MI is considered one of the Top Research Firms in the US (American Marketing Association Gold Report), and is one of the largest Market Research firms in the world. In 2018, Phoenix MI acquired Nielsen’s TV Brand Effect, making it one of the largest ad and brand performance measurement firm in the U.S. Phoenix MI works in all major industries, helping its clients build and measure brands and communications, create and refine the products and services that they deliver, and optimize their customers’ experience.

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