Phoenix MI Boosts Ad and Brand Support with Two New Offices

This news was featured on ResearchLive on February 25, 2019

Rhinebeck, NY – February 25, 2019. Global Advertising and Brand Specialist Phoenix Marketing International (Phoenix MI) has announced the opening of two new U.S offices, located in New York, NY and Oldsmar, FL. These new locations reflect the growing Phoenix team as a result of the recent acquisition of Nielsen Brand Effect in early 2018.

With the addition of Brand Effect, Phoenix MI now offers best in class Ad and Brand performance measurement tools and systems to bring clients the best possible insights into their advertising.

“New York City is one of the largest business markets in the U.S.”, said Allen R. DeCotiis, Chairman and CEO at Phoenix MI. “This new office will allow our combined team of experts to provide exceptional client partner consultative support and showcase Phoenix MI becoming a leader in technological innovation”.

The New York office will accommodate the locally based Brand Effect team and a number of existing Phoenix team members. The 13,000+ square foot space features two open floor plans, three formal conference rooms, huddle / collaboration areas and a large cafeteria. Designed to reflect the “Phoenix” look and feel, the space boasts many modern design elements and features to enable team members to have an engaging, collaborative and enjoyable work environment.

Located just outside of Tampa, the Oldsmar, FL office houses our global data collection and technology hub operating 24/7, 365 days a year. The 25,000 sq.ft space employs state-of-art ad capture technology with a comprehensive team of ad logging specialists, show and ad survey writers, software developers, as well as the Phoenix Customer Experience team, providing clients access “best in class” ad and brand measurement.

“These new offices reflect the expansion created by the incredibly unique value that our combined Phoenix and Brand Effect teams have to offer our clients”, said Paul Kultgen, EVP Marketing Performance at Phoenix MI. “This is another important step in demonstrating our commitment to providing the most impactful and comprehensive insights in the industry directly to our clients”.

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