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Phoenix MI Continues to Advance their Health Practice, Hiring Experts Katy Palmer & Brad Perkins

January 12, 2021

This announcement was featured in Insights Association, Quirk’s Daily News Queue, and MrWeb.

NEW YORK, January 12, 2021

Global Advertising and Brand Specialist Phoenix Marketing International (Phoenix MI) is proud to welcome two new members to their leading Health practice, Katy Palmer, Ph.D. and Brad Perkins as Managing Director, Health and SVP, Health, respectively.

Palmer will be heading up the Phoenix Health team, bringing over 20 years of research, consulting and executive management experience. She will oversee all aspects of the Phoenix MI Health practice, including their custom franchise and syndicated AdPi and Brand Effect offerings.

“We are thrilled to have Katy and Brad join Phoenix MI, and look forward to their leadership in expanding our Health business,” says Martha Rea, President, Phoenix MI. “Both Katy and Brad bring decades of experience in Health research and solutions to the team that further enhances our ability to provide our clients with the highest quality in research design, execution, and valuable/actionable insights.”

Prior to joining Phoenix, Palmer spent 20 years at Escalent (formerly Market Strategies International), where she most recently held the roles of Chief Solutions Officer and Managing Director of Health. She also spent two years client-side at Eli Lilly. She received her B.A. in Biology from Lake Forest College and her doctorate from Washington University in St. Louis in Immunology.

“I am very excited to be joining the great culture at Phoenix,” said Palmer. “I look forward to growing our team and business and providing clients true value-add; leveraging the unique products we offer in the areas of Communication, Brand, and Customer Experience.”

As a member of Palmer’s team, Brad Perkins will be designing and overseeing qualitative and quantitative research that addresses Health clients’ specific needs and providing strategic guidance for both in-development assets and in-market brands.

Perkins joins Phoenix from senior roles at Quintiles Consulting, Escalent, and Harris Interactive, as well as sales and contracting experience with AstraZeneca. He received his B.S. in Business Administration and Marketing from Cornell University.

About Phoenix Marketing International

Phoenix MI is one of the Top Research Firms in the U.S. (Top 50 Market Leaders Report) and is one of the fastest-growing Market Research firms in the world. Operating in all major industries, Phoenix utilizes modern technology, innovative research techniques, and customized approaches to help our clients elevate their brand, refine their communications, and optimize their customer experience. Founded in 1999, Phoenix has over 350 employees across seven offices in the US, as well as offices in Hamburg, Shanghai, Mexico City, and London. Learn more about how Phoenix can be put to work for your business at

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