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Phoenix MI Excited to Once Again Sponsor the Quirk’s Event in 2022

We are pleased to announce that Phoenix MI will once again be a Gold-level Sponsor for the 2022 Quirk’s Events in Chicago (April 11-12) and New York (July 20-21.)

We have recently enhanced our advertising and brand measurement solution via the acquisition of Communicus, providing clients both strategic and tactical insights, no matter how complex the creative or channel mix, and regardless of cookies and walled gardens. Our experts are excited to share and present our latest innovations in research tools & techniques with the rest of the market research and consumer insights industry.

In addition, Mark Willard, Phoenix MI President of CX will be presenting The Evolution of CX and Brand with the Emergence of the Empowered Customer on Monday, April 11 at 2:15 PM in Room 2. In this session, Willard will share the key factors brands need to be aware of to maintain their customer base, new ways to earn “trust” and the evolving role of emotions’ impact on brand consideration.

Be sure to stop by in Chicago (booth #401) and New York (booth #600) and say hello!

The Quirk’s Event is a valuable collection of sessions and networking opportunities with leaders in the insights field.

For over 30 years, Quirk’s Media has been dedicated to promoting the understanding, use, and value of marketing research and consumer insights across all industries. The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall, setting the stage for face-to-face meetings with friends new and old, while more traditional workshops inspire new innovation and competitive intelligence across the industry.

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