Phoenix MI Expands Advertising and Brand Consultancy with Addition of Kevin Wood
July 30, 2021
NEW YORK, July 30, 2021 – Global Advertising and Brand Specialist Phoenix Marketing International (Phoenix MI) is excited to welcome Kevin Wood as Senior Vice President, Business Consulting.
Wood joins Phoenix with over 20 years of experience in advanced data analysis and modeling, transforming big data into actionable insights, and focusing on digital tools and applications to drive sales and market position.
Prior to joining Phoenix, Wood was the Senior Vice President at a large research company, where he led a team focused on the needs of Media Platforms and helping them better understand their audiences, optimizing content to drive adoption and usage, and increasing the monetization of their platform.
“I look forward to continuing my work on advertising effectiveness and positioning as well as helping digital platforms better monetize,” said Wood. “Phoenix Marketing International is already recognized for its expertise in these spaces, and I’m excited to expose more brands to the connective solutions Phoenix offers.”
Wood holds a bachelor’s degree in Materials Science & Engineering from the University of Arizona.
About Phoenix Marketing International
Phoenix MI is one of the Top Research Firms in the U.S. (Top 50 Market Leaders Report) and is one of the fastest-growing Market Research firms in the world. Operating in all major industries, Phoenix utilizes modern technology, innovative research techniques, and customized approaches to help our clients elevate their brand, refine their communications, and optimize their customer experience. Founded in 1999, Phoenix has over 350 employees across seven offices in the US, as well as offices in Hamburg, Shanghai, Mexico City, and London. Learn more about how Phoenix can be put to work for your business at phoenixmi.com.Back to Explore