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Phoenix MI Hires Market Research & Insight Professional Michele Sirotnak as VP, Marketing Consulting

March 9, 2021

This announcement was featured in Insights Association, ResearchLive, and Quirk’s Daily News Queue.

NEW YORK, March 9, 2021 – Global Advertising and Brand Specialist Phoenix Marketing International (Phoenix MI) is excited to welcome Michele Sirotnak as VP, Marketing Consulting to their industry-leading custom research team.

“Phoenix’s Marketing Consulting Team is composed of industry specialists who can think beyond research,” comments Neal Chambliss, EVP Marketing Consulting. “Michele’s innate ability to bring the optimal solutions to meet clients’ business challenges will be a tremendous asset to Phoenix, especially during these changing times.”

Sirotnak will be managing client relationships for Phoenix MI in the custom research and consulting business unit, as well as designing research solutions across a variety of sectors, including Technology and Telecommunications.

“My passion for people and research translates into the role of partner and champion for my clients,” says Sirotnak. “I am dedicated to bringing an efficient, creative, flexible design to every research project and to follow-up with all the support my clients need to turn insights into strategy decisions.”

Sirotnak joins Phoenix with over 25 years of experience in market research, within both client and supplier roles. Sirotnak previously held the position of Account Director at Lynx Research Consulting, and before that spent close to 20 years as a Senior Research Manager at Verizon and GTE, where she designed, managed, and presented results for market research work across Verizon’s Consumer and Business units.

Sirotnak holds a bachelor’s degree in Business Administration and Marketing from the University of Texas Arlington and professional research training from the Terry College of Business and RIVA school of moderating.

About Phoenix Marketing International

Phoenix MI is one of the Top Research Firms in the U.S. (Top 50 Market Leaders Report) and is one of the fastest-growing Market Research firms in the world. Operating in all major industries, Phoenix utilizes modern technology, innovative research techniques, and customized approaches to help our clients elevate their brand, refine their communications, and optimize their customer experience. Founded in 1999, Phoenix has over 350 employees across seven offices in the US, as well as offices in Hamburg, Shanghai, Mexico City, and London. Learn more about how Phoenix can be put to work for your business at phoenixmi.com.

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