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With Brand Memorability, marketers can go beyond how appealing or engaging ads are in the moment, understanding longer-term ad impact and ROI

As the water cooler conversation and dust settles after Sunday, we present our top 10 ads based on Brand Memorability—Phoenix’s defining measure for how effective ads are at breaking through the advertising clutter and communicating the brand.

 

Phoenix’s Top 10 Ads that Broke Through During Super Bowl LIV:

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