Phoenix MI Teams Up With Top Strategic Minds in Research & Analytics, Joins the Video Advertising Bureau (VAB)
December 14, 2021
NEW YORK, December 14, 2021 – Global Advertising and Brand Specialist Phoenix Marketing International (Phoenix MI) is excited to announce that they have joined the VAB alongside other industry leaders to help guide and inform both consumers, media partners, and businesses on video trends, critical narratives, marketers’ challenges, solutions, and business needs all relating to the video landscape.
The VAB (Video Advertising Bureau) is an insights-driven organization that inspires marketers to reimagine their media strategies resulting in smarter, more educated decisions. VAB develops unique market insights and answers questions from a marketer’s perspective, tackling the toughest issues with fresh thinking and supporting data.
“As a leader in video ad creative testing and in-market impact measurement working with both advertisers and media providers, Phoenix is excited to contribute to shaping the advancement of measurement through innovative new thinking,” comments Martha Rea, President and Chief Research Officer of Phoenix MI. “This will enable us to not only shape the future, but leverage these learnings in our approaches and solutions to meet the needs of our clients.”
As a member, Phoenix is eligible for participation under the Measurement Innovation Task Force’s ‘working groups’ which will cover topics and agendas relating to current measurement and future currency.
“As each of these complementary initiatives explore, evaluate, and expand new measurement yardsticks, our new Task Force will provide regular feedback, questions, and perspective on behalf of every VAB member company,” said Sean Cunningham, President and CEO, VAB.
About Phoenix Marketing International
Global advertising and brand measurement specialist Phoenix Marketing International (Phoenix MI) is one of the Top Research Firms in the U.S. (IA Top 50 Market Research & Data Analytics Report) and is one of the fastest-growing Market Research firms in the world. Operating in all major industries, Phoenix utilizes modern technology, innovative research techniques, and customized approaches to help our clients elevate their brand, refine their communications, and optimize their customer experience. Phoenix’s advertising and brand measurement solution was recently enhanced via the acquisition of Communicus, providing clients both strategic and tactical insights, no matter how complex the creative or channel mix, and regardless of cookies and walled gardens.
Founded in 1999, Phoenix has over 400 employees in offices across the globe, including North America, Europe, and Australia. Learn more about how Phoenix can be put to work for your business at phoenixmi.com.
VAB is an insights-driven organization that inspires marketers to reimagine their media strategies resulting in smarter, more educated decisions. VAB develops unique market insights and answers questions from a marketer’s perspective, tackling the toughest issues with fresh
thinking and supporting data.