Phoenix Program Testing
The Phoenix Media team has been performing In-Home Program Testing for nearly 25 years and pioneered Online Program Testing in a respondent’s own environment 10 years ago. Our goal continues to be helping our clients evaluate the potential of new programs, as well as the strengths and weaknesses of existing programs.
Our Online Program Testing approach offers:
- National Representation
- Convenience for the respondent and the client
- An environment that is less prone to survey bias
- An option for real time slider/”dialer” evaluation
- Easily accessible and cost effective sample augments
- A strong return on investment.