Phoenix PromoPi™, a model based on our proprietary ad testing platform (Promotion Performance Indicator) was developed with one goal in mind: to help your show stand out from the rest.
PromoPi™ can help you:
- Understand how a promo’s attributes and elements impact show viewership and network image;
- Analyze each spot compared to a developed model which indicates to what degree the various elements drive viewership within the market;
- Stay informed on WHAT is (not) working with your messaging, and WHY it’s not working;
- Measure each promotion within a competitive context at the program/creative level and by using genre based norms;
- Improve program engagement;
- Manage, or “tweak”, your program/brand image to adapt in a fluid environment;
- Maximize your spend allocation efficiently;
- Get the best “bang for your buck”, and hit your target!