Phoenix Property & Casualty Insurance Brand and Advertising Audit
Our Property & Casualty Insurance audit shows the direct impact of your advertising on brand and business results by linking brand health to media spending, creative evaluation, and in-market performance.
Using unrivaled advertising databases, built since October 2008 and boasting hundreds of thousands of in-market ad evaluations, our Property & Casualty Insurance audit covers brands in the P&C insurance category (auto and homeowners insurance), with Ad Level data available for national advertisers only.
This monthly study and the significant number of ads are evaluated by investors using online quantitative studies and deliver the most reliable, relevant norms in the industry among this hard-to-reach target.
A partial list of brands tracked includes AAA Insurance, Allstate, American Family, Amica, Esurance, Farmers, GEICO, Liberty Mutual, Mercury, MetLife, Nationwide, Progressive, The General, Travelers, Safeco, State Farm, The Hartford, 21st Century, and USAA.
Did you know? For more than 15 years, Phoenix MI has been conducting other large-scale “Audits” of advertising and brand performance in the investment services, financial advisor, and retirement services sectors.
Our custom research group utilizes innovative research techniques to address specific client needs for one-time and long-term tracking of marketing issues and opportunities. This approach, coupled with our extensive experience in virtually all financial service business categories, provides unmatched marketing benefits for our clients. We are able to provide industry-specific models and unique, custom analytics because of our rich, historical databases which are the foundation of our highly customized approach aimed at helping you make the right decisions at the right time.