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Phoenix Restaurant Adpi® And Brandpi® Category Audit

Phoenix offers a subscription-based Syndicated Research Study for the QSR/Family/Casual Dining Restaurant market that combines ad tracking, brand tracking and copy testing all into one study. Our Restaurant Category Audit covers all major brands and all top-spend TV and other media ads in each segment. Clients subscribe to our audit to track brand awareness, perceptions, usage/visitation, barriers to visitation, and advertising performance. Using our in-depth historical ad performance databases, response models have been built specific to restaurant advertising that allow ads to be scored based on their potential to drive response in market. Offered monthly and quarterly, this study also provides clients with the opportunity to add custom questions and get rapid feedback on specific issues.

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