Phoenix to Acquire SYNERGISTICS Research Corporation
Acquisition allows Phoenix to aggressively expand and complement existing financial services syndicated research with market and operational focused studies
Phoenix Marketing International, a global market research firm, today announced the acquisition of SYNERGISTICS Research Corporation. Since 1981, SYNERGISTICS Research Corporation has been the leading provider of syndicated consumer and small business marketing research intelligence for the financial services industry. The new division will operate under the brand name Phoenix SYNERGISTICS.
“Synergistics is one of the most successful syndicated market research companies in the financial services industry and their shared-cost research represents an effective and time-efficient way to obtain data and deliver timely insights for clients,” said Al DeCotiis, Ph.D., CEO, Phoenix Marketing International. “Our teams have had a long history over the course of our careers, and are energized to have the opportunity to work together evolving our innovative research efforts and expanding our client base.”
SYNERGISTICS clients include the 25 largest banks, mid-sized banks and thrifts, insurance companies, brokerage firms, mutual fund companies, retailers, card organizations, and other organizations in the financial services industry. More than 450 financial services projects on both consumer and corporate topics have been conducted over the last 33 years. The company’s integrated package of research and strategic analysis, combined with extensive experience in finance, assists financial services organizations in the development of competitive and profitable products, services, and systems.
“This is an ideal union of smart researchers that are working hard to bring thoughtful analysis to help drive decision making in the financial services space,” said Bill McCracken, who remains Synergistics CEO and also becomes Phoenix EVP. “Our powerful syndicated research products marry well with Phoenix’s current offerings and our plan will be to expand our insight driven financial services research into new markets. This is an exciting time for both teams.”
Phoenix SYNERGISTICS will continue to be run by Mr. McCracken and Genie Driskill, SYNERGISTICS COO who also becomes Phoenix EVP. Both will report to Neal Chambliss, Co-President, Financial Services at Phoenix Marketing International.
“The research team at Synergistics has worked together for 35 years providing insightful and thought driven research to the financial services industry and we are excited about the opportunity to team up with Phoenix,” said Ms. Driskill. “With a premier product in the home equity marketplace, now in its 16th year, and projects covering both traditional products such as checking accounts and mortgages and the areas mobile banking, Omni-channels, and chip cards, our research and the strategic insights are geared to all size institutions. Together with Phoenix we will continue to provide market and competitive intelligence while growing our collective base of clients and broadening market share.”
Each year SYNERGISTICS conducts multi-sponsor studies covering the latest business/market issues in the following areas: Canadian Market, Channels, Consumer Credit – Mortgage & Home Equity, Investments & Insurance, Payments, Segments, Small Business and Transaction Accounts. The addition of SYNERGISTICS to Phoenix will provide a broader reach to the middle market and non-Bank financial organizations though existing business development group in Tampa, as well as, through web based sales channels.Back to Explore