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Phoenix to Present at MRA 2016 NY/Philadelphia: Locating Unmet Needs in Wearable Technology Health Trackers

Topic: Locating Unmet Needs in Wearable Technology Health Trackers

Wednesday, April 13, 2016 Center City Philadelphia

Presented by: John Hartman, Ph.D., Head of Predictive Analytics Phoenix Marketing International & John Schiela, President, Phoenix Marketing International, Converged Technology & Media

The wearable technology health tracker market is projected to grow from $2 billion to over $50 billion dollars by 2019. With new brands and established brands fighting for this lucrative market, brands have to meet an underlying market need. PMI’s “Problem Detection Program” (PDP) identifies problems or needs customers have which products can resolve. We will present how this technique will help brands win marketshare in this lucrative arena.

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