Phoenix to Present at Quirk’s Chicago: Beyond Breakthrough—Stronger Brands through Better Diagnostics

Join Phoenix at the Quirk’s event in Chicago as they discuss key developments in advertising, including the evolution of the short-form ad, understanding more effective ways to spend your advertising dollars, and some fun and interesting TV ad facts insights.

We will be presenting this topic on Tuesday, April 2 from 2:15 – 2:45 PM in Room 2.

Phoenix Marketing International is a leader in advertising research and has access to a massive stock of data and metrics that have been assembled from a multitude of interviews conducted every year.

Utilizing this wealth of knowledge, Phoenix’s Jim Berridge will showcase their ability to gather daily information on a large number of ads, taken seven days week, 365 days a year. From this, Phoenix has gathered valuable intel on advertising trends, such as the rise of short form advertising (ads that are up to seven second in length), and what it means for advertisers and media agencies.

The Takeaways

  • In addition to the past years findings, Jim will share Phoenix’s process for helping you better understand the contribution of advertising brand communication to sales outcomes. Current advertising analysis tools are often limited to telling you which ads contributed to sales outcomes, but not why.
  • Phoenix MI can help you better understand how and why advertising brand communication had an impact on sales outcomes and how to improve your effective ad spend through better real-time ad performance optimization.

We’ll also be at booth #801 on the show floor – stop by and say hello!

The Expert

Jim Berridge recently joined Phoenix Marketing International from Nielsen as part of the acquisition of Nielsen’s Brand Effect business. Before Phoenix, Jim spent nine years with Nielsen in client service and business development roles across telecommunications, technology, and financial services sectors. Jim worked closely with clients to ensure their advertising measurement needs were effectively addressed with Nielsen’s portfolio of marketing performance services. Prior to Nielsen, Jim held new media business development roles at Sony and two early-stage media start-ups. Jim holds an MBA from the University of Chicago Booth School of Business and recently completed Seth Godin’s altMBA program.

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