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Phoenix to Present at Quirk’s Event in London: A More Effective Way to Spend Your Advertising Dollars

January 4, 2019

Join Phoenix MI at the 2019 London Quirk’s event as we explore how using tools such as ROI attribution metrics can link sales behavior to proven ad performance indications and take ad sales attribution to a new level by creating one metric that marries consumer sales behavior, ad spend, and ad performance KPI’s.

The Takeaways

Current ad analysis tools tend to be crude, and can only tell you which ad did the best in driving sales and what it cost you. They don’t assess any value to an ad based on ad performance indicators and brand value contribution, which, in theory, would make that ad more valuable to an advertiser.

In this session, we will explore the contribution of advertising brand communication to sales outcomes, how you can benchmark the contribution of both creative and media factors to sales outcomes and will help you understand how to improve your effective ad spend through better real-time ad performance optimization.

Meet the Expert

Here to present on this exciting topic will be Jim Berridge, SVP of Marketing Performance at Phoenix Marketing International.

Berridge recently joined Phoenix Marketing International from Nielsen as part of the acquisition of Nielsen’s TV Brand Effect business. Before Phoenix, Jim spent 9 years with Nielsen in Client Service and Business development roles across Telecommunications, Technology and Financial Services sectors. Jim worked closely with clients to ensure their advertising measurement needs were effectively addressed with Nielsen’s portfolio of Marketing Performance services. Prior to Nielsen, Jim held new media business development roles at Sony and two early stage media startups. Jim holds an MBA from the University of Chicago Booth School of Business and recently completed Seth Godin’s altMBA program.

Mark Your Calendars

The Quirk’s Event will be taking place in London on February 12-13, 2019. We hope to see you there!

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