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Phoenix’s Channel Tournament

Utilizing one-on-one match ups, Phoenix Marketing International’s Tournament Analysis is based on the premise that a winner in any category emerges by consistently beating all the competition that comes their way.  Competitors vie to make it to the next round until ultimately one winner emerges as being the most important.

The Phoenix Tournament Performance Indicator lets you easily see how you rank against your competition; while our interactive simulator allows you to see how those rankings are affected by other data or differ by demographics or audience segments.

Check out an example of our Tournament Analysis at work.  Key results from the Phoenix Channel Tournament are here.  Sixty-four key broadcast, cable and other viewing platforms compete against each other.  How does your favorite stack up?

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