Phoenix’s John Schiela and Martha Rea to Present at Corporate Researchers Conference

Phoenix’s John Schiela, EVP, Marketing Consulting and Martha Rea, President and Chief Research Officer, are set to present at the upcoming Corporate Researchers Conference. The event, taking place on October 22-24, 2019 in Orlando, FL, will feature thought leaders and innovation experts from across industries to gain and share fresh insights into the world of research.

In their session, Improving Your Tracker Accuracy: Sample, Mobile-ready, and Migration, John and Martha will discuss how to minimize respondent and sample error, scale impact and how to migrate to a mobile-friendly world while retaining historical information, and validating modeling techniques using outside real-world data.

To learn more about how Phoenix conducts innovative research, contact us.