Comcast Packaging and Pricing Lab

Comcast will present its new online packaging labs which leverage the existing online buy flow to adapt and predict realistic purchase behavior.

Wednesday, Oct. 18, 2017 11:15am to 12:00pm CDT

John Schiela co-heads Phoenix’s innovative Converged Technology & Media Practice with vast experience spanning market tracking programs, to new product development, to strategic brand and positioning in both the global and domestic arena. He brings his unique mix of business, research and academic acumen to bear on developing a consultative approach to providing business solutions. Leveraging his prowess across both qualitative and quantitative realms, John drives strategic research into actionable ROI generating information strategies, target marketing and segmentation solutions.