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Phoenix’s Martha Rea to Present at CONVERGE Conference

Phoenix’s Martha Rea, President and Chief Research Officer, is set to present at Insights Association’s upcoming CONVERGE Conference. The event, which is taking place on December 1-2, is a forum for market research, data science, and analytics teams to come together to learn techniques and strategies to better uncover, communicate, and implement these insights.

In her speaking session, Strengthen Brand Health and the Customer Experience with Analyst-Assisted Machine Learning, Martha will discuss how the integration of “analyst assisted” machine learning coding with predictive modeling can make a Brand Health tracking or a CX program much more efficient.

 

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