Phoenix’s Rich Frazita and Renu Dalal Present at Intellus Worldwide Summit

Rich Frazita and Renu Dalal from the Phoenix MI Healthcare team presented a session at the 2020 Intellus Worldwide Summit virtual event on June 9-10, 2020.

Their session, Emotionally Connecting with Your Consumers and Prospects During and After the New Normal, focused on how Phoenix uses a proprietary qual-quant approach called Emotivation to understand how patients’/consumers’ emotional need states are shifting due to the global COVID-19 crisis, and how clients can take these learnings to alter the tonality of their communication, messaging, and operations to be more effective during this time.

You can view the presentation below: