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Property & Casualty Insurance Audit: Brand Consideration & Ad Performance

September 22, 2021

Phoenix MI Property & Casualty Insurance audit shows the direct impact of your advertising on brand and business results by linking brand health to media spending, creative evaluation, and in-market performance.

“Please indicate how likely you would be to consider each of the following insurance companies if your household had a need for auto or homeowners insurance. You can base this rating on anything you know, or have heard, about each company. Again, use a “1” to “10” scale where a “10” means that you are “extremely likely” to consider this company, and “1” means that you are “extremely unlikely” to consider them.”

Brands tracked include AAA Insurance, Allstate, American Family, Amica, Esurance, Farmers, GEICO, Liberty Mutual, Mercury, Nationwide, Progressive, The General, Travelers, Safeco, State Farm, The Hartford, 21st Century, and USAA.

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