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QSR and Fast Casual Advertising Dashboard: Performance of Breaking Ads – February 2022

February 22, 2022

Leveraging the insights from one of Phoenix’s 20+ category-specific advertising dashboards, we’ve rounded up the performance of recent breaking ads within the QSR & Fast Casual category*.

QSR & Fast Casual Highlights

  • This month, it seems we have a tie for first between Panera Bread’s “You Pick 2 For Any Mood” and Chipotle’s “He Knows.”  While Panera had slightly higher scores when it came to Branding, Chipotle balanced the scales with stronger Lift to Impression and Net Actions.
  • Not far behind and no stranger to the top lineup is Wendy’s with “Tall Tale,” which had the best In-Market Potential out of the group and an AdPi score of 146.
  • Another tie this month between Arby’s and Chick-Fil-A, which both showed the highest scores for Branding out of all the breaking ads for the month of February.

* There were no breaking ads for the month of February within the Casual Dining category, but stay tuned for more insights next month!

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