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QSR, Fast Casual Advertising Dashboard: Performance of Breaking Ads – April 2022

April 26, 2022

Leveraging the insights from one of Phoenix’s 20+ category-specific advertising dashboards, we’ve rounded up the performance of recent breaking ads within the QSR & Fast Casual category*:

QSR & Fast Casual Highlights

  • Wendy’s once again finds itself at the top of this month’s ranking with an AdPi Score of 142 for their ad “These Days.” The catchy tune scored high points within Net Actions (evoking consumers to take an action like trying the promotion or visiting the restaurant) and Memorability.
  • DQ tied itself for second and third with their ads “Limo” and “Signature Stackburgers,” both with an AdPi score of 138. While both ads scored above the norm for Brand Prominence and Banding overall, “Limo” had a higher Memorability score, specifically in the ad’s ability to be Entertaining.
  • Dunkin’ is well known for its loyal following and iconic branding, and the coffee company’s awareness is demonstrated in the performance of its ad “Spring In Your Sip,” which delivered above-average scoring for almost every Branding metric, especially in Brand Recognition.

* There were not enough breaking ads for the month of April within the Casual Dining category, but stay tuned for more insights next month!

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