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Special Report: COVID-19 Impact on U.S. Holiday Spending & Brand Consideration

COVID-19 has impacted what’s most important to consumers when considering brands and, in turn, has created a need for brands to re-align their communications and engagement experience with what is now valued.

The purpose of this report is to understand the impact of the COVID-19 pandemic on holiday shopping plans, the shopping budget this year and compared with last year, preferred shopping location (e.g., online, big box, or local stores), and how consumers have re-prioritize their most important expectations when considering the retail brands where they will shop for their holiday purchases this year.

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