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U.S. Consumers’ Views on Advertising Related to Social Issues

During times of social change, unrest, or national crisis, brands face challenges on how to – or whether or not to – put forth messaging related to such topics that are at the forefront of their customers’ and prospects’ minds. While it is perhaps easier for brands to navigate how to put forth messages of support and unity when the issues are related to matters brought about through nature (e.g., the COVID-19 pandemic, large-scale destruction brought about by hurricanes, etc.), it is notably more challenging to navigate messaging on socially-oriented topics for which consumers could have divided, or even polarized positions.

In light of the current state of social unrest in the country, Phoenix MI has leveraged its quick-turn platform to investigate U.S. consumers’ perspectives on these topics and social issues in advertising.

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