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QSR, Fast Casual & Casual Dining Advertising Dashboard: Performance of Breaking Ads – October 2021

October 28, 2021

Leveraging the insights from one of Phoenix’s 20+ category-specific advertising dashboards, we’ve rounded up the performance of recent breaking ads within the QSR, Fast Casual & Casual Dining category:

QSR & Fast Casual Highlights

  • Wendy’s is the winner of the group with their “Hot & Crispy” ad, which made the top AdPi score of the month at 144. This clever ad (which is strangely reminiscent of a horror movie) scored big across almost all Creativity measures.
  • Arby’s comes in as a close second with their “$1 Happy Hour” ad, which scored big for Branding and Cognitive Connection (their message got through clear to consumers.)

Casual Dining Highlights

  • IHOP took both first and second place with their Halloween Menu: “Wearwolf” and “Treats” ads, which scored above average for most metrics, specifically in Memorability and Branding.
  • Denny’s “Feels Like Fall” also performed incredibly well in terms of Memorability, with a top score of the group for Cognitive Connection.

 

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This dashboard provides:

  • A standard approach for evaluating relative creative performance for brand and competitive ads, regardless of channel or level of finish.
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