Phoenix Retirement Services Brand and Advertising Audit
Our Retirement Services audit shows the direct impact of your advertising on brand and business results by linking brand health to media spending, creative evaluation, and In-Market Performance.
Using unrivaled advertising databases, built in October 2008 and boasting hundreds of thousands of in-market ad evaluations, Phoenix has created proprietary models that predict market response among affluent pre-retirees, age 35 to 64 with at least $100k in investable assets and $100k in household income.
This sizeable quarterly study and the significant number of ads are evaluated by investors using online quantitative studies and deliver the most reliable, relevant mores in the industry among this hard-to-reach target.
A partial list of brands tracked include AIG, Ameriprise, Charles Schwab, Chase / JP Morgan, Brighthouse Financial, Edward Jones, Fidelity/Fidelity Advisors, Invesco, John Hancock, Lincoln Financial, MassMutual, Merrill Lynch / Bank of America, MetLife, Morgan Stanley, Nationwide, Northwestern Mutual, NY Life/MainStay Investments, Pacific Life, Prudential, TD Ameritrade, Principal, Wells Fargo, and Voya Financial.
Did you know? For more than 15 years, Phoenix MI has been conducting other large-scale “Audits” of advertising and brand performance in the investment services, financial advisor, and property & casualty insurance sectors.
Our custom research group utilizes innovative research techniques to address specific client needs for one-time and long-term tracking of marketing issues and opportunities. This approach, coupled with our extensive experience in virtually all financial service business categories, provides unmatched marketing benefits for our clients. We are able to provide industry-specific models and unique, custom analytics because of our rich, historical databases which are the foundation of our highly customized approach aimed at helping you make the right decisions at the right time.