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Special Report: COVID-19 Impact on QSR Purchase Plans & Brand Consideration

As we enter month nine of the global pandemic, consumers have re-prioritized their most important expectations when considering a Quick Service Restaurant (QSR) brand, criteria to impact brand recommendation (NPS), and messages they want to hear & see when considering making a purchase. COVID-19 has changed what’s important to one-in-three consumers when considering a QSR brand, including a greater desire for brands to communicate empathy with how the pandemic has impacted their lives, fair treatment of employees, assurance of their safety, availability of product, and fair pricing during limited inventory times.

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