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Report: The Appnostic Journey: How Changing Behavior is Creating New Opportunities

Our phones are no longer just “phones”. They are TVs. Books. Magazines. Communicators. Game stations. We’re never without them -and we use them to fill down time in our day. Increasingly, we do so not knowing where we want to go, we just know we want our device to take us somewhere.

Indeed, 22% of consumers we can identify as “Devout Appnostics” -unlocking their device 70% or more of the time without a first app in mind. Moreover, 88% of all smartphone users exhibit regular Appnostic behavior.

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