THE FIRST DIBS OPPORTUNITY

In 2014, we published, “The Ultimate Guide to the Next Big Wave in Mobile: The Home Screen.” Building on previous research showing that users spent significant time “navigating” their mobile device, that report rightly predicted the increasing focus on and investment in the mobile home screen. Since that time, mobile has permeated – no, changed – our lives. Mobile is no longer “the go-to device to do something.” It’s now the “the device we use to avoid doing nothing.”

In our new report, we take a look at the smartphone unlock screen.  We focus on why consumers unlock their phones, their first screen experience, and what it means in the context of better solutions. We believe our collaboration with Mobile Posse has provided first-of-it’s kind insights on how today’s consumer turns to their mobile device. Mobile Posse covers some other key findings in their release here.

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