The Impact of Automotive Recalls on Consumer Opinion
2014 was a year of major safety-related recalls by some of the biggest automotive brands, including GM, Honda, Toyota, Ford, Nissan and BMW. For GM, what started out with a small recall of 800,000 vehicles in the spring, quickly escalated into a 28 million vehicle recall worldwide by the beginning of July. This massive recall sparked multiple investigations and placed GM directly in the public spotlight.
Phoenix and Infegy performed qualitative analysis using social media and survey data sources to extract the core undercurrents and the length of impact.Back to learn