PHOENIX AUTOMOTIVE ADPI® and BRANDPI® AUDIT

The subscription-based Automotive AdPi BrandPi Audit tracking program provides monthly reporting on which ads and brands are generating the highest consumer response, along with diagnostics illustrating creative strengths and weaknesses, media contribution, brand leading indicators, and more. Ongoing industry research of all the top advertisers and brands is conducted across five key automotive segments which together represent the entire industry’s recent buyers and intenders, allowing our clients to compare their results with the normative values to grow ROI. A sizeable monthly sample base (1,800+) and significant number of ads (up to 100) delivers the most reliable, relevant norms in the industry.

Back to learn

Put us to work for you!

Connect