THE ULTIMATE GUIDE TO THE NEXT BIG WAVE IN MOBILE: THE HOME SCREEN

In the first of the series, “The Consumer and Their Mobile Home Screen,” we have compiled existing research, custom research from passive meters, along with brand new research from our partner, Phoenix Marketing International. This report focuses on how consumers use their phones and what it means in the context of home screen. This initial report will be followed by one focusing on home/lock screen case studies and another first-ever look at the home screen market.

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