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W&AM Insights: Affluent and HNW investors optimistic about economy in November

ECONOMIC OUTLOOK – November 2019 Measurement

The W&AM Economic Optimism trend line reached a seven-month high in November. Optimism increased 10 percentage points, to 71% in the Mass Affluent market. Among HNW investors optimism jumped 11 percentage points, from 68% to 79%.

INVESTING OUTLOOK – November 2019 Measurement

The W&AM Investment Optimism trend line declined 2 percentage points in November among both Mass Affluent and HNW investors. Thirty-five percent of Mass Affluent and 30% of HNW investors planned to increase investments in the next few months.


A resilient market and a sense of financial comfort contributed to a positive economic outlook among investors. However, ongoing fears about a trade war with China, impeachment proceedings, and portfolio reallocations played a role in the pullback of planned investments.

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