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W&AM Insights: Economic optimism improved among HNW households

ECONOMIC OUTLOOK – October 2019 Measurement

The W&AM Economic Optimism trend line rose 9 percentage points, from 59% to 68% among HNW investors in October. Following a substantial increase from August to September in the Mass Affluent market, optimism settled down to 61% in the most current period.

INVESTING OUTLOOK – October 2019 Measurement

The W&AM Investment Optimism trend line reached a 7-month high in October among the Mass Affluent (37%). This metric declined 3% points, from 35% to 32% among HNW investors.


Affluent investors were mostly positive towards the economy. Mass Affluent investors, often lagging the HNW market, looked to take advantage of a rising market. Given the year-to-date gains, along with some concerns over business conditions, HNW investors planned to rebalance allocations to be more in line with their risk levels.

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