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Webinar: Latest Research on the Best Approach for International Advertising for the Rest of 2020

In today’s volatile global climate, where seemingly every major brand is airing COVID-themed advertising, it is more important than ever to gauge and manage the performance of not only your advertising but the advertising of your competitors as well.

Phoenix MI has tested hundreds of COVID-specific ads globally, including a deep-dive look at the UK & German markets. Through our AdPi Quickview rapid ad testing, we were able to gauge which ads are resonating with viewers and which are missing the mark and establish best practices to guide future efforts.

We will be hosting two webinars sharing our findings: one with a focus on what we’ve seen relative to ads aired in the UK, and another highlighting German-specific ads.

UK: Advertising in Uncertain Times – Helping Brands Navigate the Best Approach to Engage with Consumers Throughout the Rest of 2020
10 June 2020 at 1:00 PM GMT
Presented by Andrew Grant, Head of Europe Operations

To register, please click here.

 

Germany: Advertising in Uncertain Times – Helping Brands Navigate the Best Approach to Engage with Consumers Throughout the Rest of 2020
10 June 2020 at 11:00 AM CEST
Presented by Meli Tatar, Research Manager

To register, please click here.

 

Our findings show that the COVID-19 ads tested tended to perform better than average.

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