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Who Will Be the Super Bowl LV Advertising Rookie of the Year?

February 3, 2021

The countdown to kickoff has begun, and we’re now just days away from Super Bowl LV. Keeping with recent tradition, many of this year’s advertisers have released teasers and sneak peeks into what their Super Bowl ads will look like this year.

With big-name advertisers like Coca-Cola, Pepsi, and Budweiser sitting this one out, we are seeing an unprecedented number of first-time advertisers hitting the field—16 and counting! Brands like Scott’s Miracle-Gro, Vroom, and Chipotle (to name just a few) will have the unique opportunity to step out from the looming shadow of the heavy hitters and (hopefully) capture their moment in the spotlight.

While we anxiously await the arrival of Super Bowl Sunday, let’s check out the brands that will be facing off to become Super Bowl LV’s Advertising Rookie of the Year.

Stay tuned next week for our advertising analysis of the Big Game!


While We Have You…

We at Phoenix know that it is more important than ever to track the effectiveness of in-game advertising. Phoenix Brand Effect is the only tool that can effectively track and measure ad memorability in the context of this new and ever-changing viewing landscape.

Phoenix’s Super Bowl LV 360 Report provides a deep-dive analysis of performance at the brand and ad level. More than just a ranking system, our analysis helps advertisers understand specific drivers of success in this highly unique airing environment. We are also incorporating the Phoenix AdPi Score into our 360 report for the first time, providing a second-to-none in-depth analysis into creative drivers behind the ads’ performance.

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