INSIGHTS FROM THE EXPERTS

Staying in the know is hard, so let the experts at Phoenix do it for you. Check out our blog for the latest in thoughts and insights from our team of industry experts

Latest Findings & Perspectives

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Welcome to the Big Time: Announcing the Super Bowl LV Advertising Rookie of the Year

February 17, 2021

 Two football teams face off for the snap

Who Will Be the Super Bowl LV Advertising Rookie of the Year?

February 3, 2021

Gearing Up for the Big Game: What to Expect From a Not So Normal Super Bowl

January 26, 2021

 wealth and affluent December 2020 Report

WAM Insights: Economic Optimism Remained Steady at the End of 2020

January 11, 2021

 Gifts wrapped in black paper and red bows sit on a dark background.

Making Retail Spirits Bright: A New Trend in Holiday Advertising & Gift Giving

December 16, 2020

WAM Insights: Economic Optimism Levels Off Slightly in November 2020

December 7, 2020

 Football platers line up before the snap

Latest NFL Ad Insights: Measuring Sponsorship Effectiveness (Nov 9)

November 9, 2020

Nov. 2020 Updated Learnings: Gaining Your “Fair” Share of Holiday Shopping Revenue

November 5, 2020

A Tale of Two Spirits: Gearing Up for 2020 Holiday Ads

November 5, 2020

 Car light trails over a bridge at night

WAM Insights: Economic Optimism Among High Net Worth Investors Improves for the Sixth Consecutive Month

October 30, 2020

Make the Most of Your Implicit Research with System 1 & 2 Thinking

The best ad measurement frameworks incorporate both System 1 and System 2 methodologies (such as brand awareness and stated intent).

 Football platers line up before the snap

Phoenix NFL Ad Insights: Are Advertisers on a Fool’s Errand or Hero’s Journey (Oct 26)

October 26, 2020

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