INSIGHTS FROM THE EXPERTS

Staying in the know is hard, so let the experts at Phoenix do it for you. Check out our blog for the latest in thoughts and insights from our team of industry experts

Latest Findings & Perspectives

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Latest NFL Ad Insights: Measuring Sponsorship Effectiveness (Nov 9)

November 9, 2020

Nov. 2020 Updated Learnings: Gaining Your “Fair” Share of Holiday Shopping Revenue

November 5, 2020

A Tale of Two Spirits: Gearing Up for 2020 Holiday Ads

November 5, 2020

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WAM Insights: Economic Optimism Among High Net Worth Investors Improves for the Sixth Consecutive Month

October 30, 2020

Make the Most of Your Implicit Research with System 1 & 2 Thinking

The best ad measurement frameworks incorporate both System 1 and System 2 methodologies (such as brand awareness and stated intent).

 Football platers line up before the snap

Phoenix NFL Ad Insights: Are Advertisers on a Fool’s Errand or Hero’s Journey (Oct 26)

October 26, 2020

 Close up of Christmas lights on a snow covered tree

Most Liked Holiday Ads from 2019 – Expanded Holiday Coverage for 2020

October 19, 2020

Brand Spotlight: Reese’s – Should Your Halloween Advertising Address the Pandemic?

October 19, 2020

 Football platers line up before the snap

Latest NFL Ad Insights: Top 10 NFL Ads from Weeks 1-5 (Oct 15)

October 15, 2020

Insights from the Investments & Insurance Category: Q4 2019

October 9, 2020

 A man hands over a set of car keys

Used Car Sales: Understanding the Customer Process for Long-term Profitability and Loyalty (Redirect)

October 8, 2020

 A woman looks at an online gambling app on her phone

Online Gambling & Sports Betting TV Advertising: Capturing a Growing Market

October 6, 2020

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