INSIGHTS FROM THE EXPERTS

Staying in the know is hard, so let the experts at Phoenix do it for you. Check out our blog for the latest in thoughts and insights from our team of industry experts

Blog

Don’t Call It a Comeback: Super Bowl LIV Advertising Recap

Feb. 12, 2020

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W&AM Insights: Positive Economic Outlook Levels Off At The End of 2019

Feb 12, 2020

 football field

With Brand Memorability, marketers can go beyond how appealing or engaging ads are in the moment, understanding longer-term ad impact and ROI

Feb. 6, 2020

Approaching the Big Game: NFL Playoff Top Brand Ranker

Jan 29, 2020

 People in a line riding stationary bikes

Brand Spotlight: Peloton & the ‘Gifted Bike’ Ad

Jan 22, 2020

 football field being painted

Approaching the Big Game: 2019 Season Top Brand Ranker

Jan 7, 2020

W&AM Insights: Affluent and HNW investors optimistic about economy in November

Dec 23, 2019

 A football sits on a field

Beyond the TV Ad: Brand Integrations and the NFL

Dec 20, 2019

W&AM Insights: Economic optimism improved among HNW households

Nov 25, 2019

 football players before hiking the ball

Insights from the End Zone: Super Bowl LIII Report

Nov. 19, 2019

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‘Tis the Season to Rewind: A Closer Look at Recycled Holiday Advertising

Nov. 4, 2019

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Digital Advertising: Why Comparing Media Environments Matters

Oct. 31, 2019

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