COVID-19: Impacts & Updates

As the coronavirus cases grow worldwide, our goal is to share as much information as possible around its effects on consumer behavior, sentiment and the overall advertising landscape.

Check out our latest findings and insights below.

COVID Ads: Find out what’s working and why with free access to Phoenix’s COVID Ad Dashboard

Learnings about Ads & Engagement (US)

Amid the global COVID-19 pandemic, we will be closely monitoring the impacts on consumer behavior and the advertising landscape with the Phoenix COVID Analysis.

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May 18, 2020: Phoenix Learnings about Advertising & Engagement during the COVID Crisis

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May 4, 2020: Phoenix Learnings about Advertising & Engagement during the COVID Crisis

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April 20, 2020: Phoenix Learnings about Advertising & Engagement during the COVID Crisis

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April 13, 2020: Phoenix Learnings about Advertising & Engagement during the COVID Crisis

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April 6, 2020: Phoenix Learnings about Advertising & Engagement during the COVID Crisis

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March 26, 2020: Phoenix Early Learnings about Advertising & Engagement during the COVID Crisis

Learnings about Ads & Engagement - Int'l

Phoenix has tested hundreds of COVID specific ads globally.  Through our AdPi Quickview rapid ad testing, we were able to gauge which ads resonate well and establish best practices to guide future efforts.

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Best Practices for COVID-Themed Advertising: UK & Germany

This report gives an analysis on the performance of various COVID-related ads within the UK and Germany, as well as providing some general best practices.

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Webinar: Latest Research on the Best Approach for International Advertising for the Rest of 2020

Join Phoenix MI experts on June 10 for a webinar that takes a deep-dive look into the performance of COVID-related ads and best practices to follow.

Consumer Sentiment Pulse Report (US)

The goal of this report is to provide ongoing visibility into shifts in consumer sentiment, activities, and concerns due to the COVID-19 pandemic.

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May 27, 2020: Pulse Report – COVID-19 Consumer Sentiment

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May 19, 2020: Pulse Report – COVID-19 Consumer Sentiment

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May 12, 2020: Pulse Report – COVID-19 Consumer Sentiment

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May 5, 2020: Pulse Report – COVID-19 Consumer Sentiment

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April 28, 2020: Pulse Report – COVID-19 Consumer Sentiment

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April 21, 2020: Pulse Report – COVID-19 Consumer Sentiment

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April 14, 2020: Pulse Report – COVID-19 Consumer Sentiment

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April 7, 2020: Pulse Report – COVID-19 Consumer Sentiment

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March 31, 2020: Pulse Report – COVID-19 Consumer Sentiment

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March 23, 2020: Pulse Report – COVID-19 Consumer Sentiment

COVID Conversations

Join the Phoenix MI experts as we explore what this pandemic might mean for advertisers, what can be learned from past crises, and how to look towards the future.

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Phoenix Conversations: Advertising in Uncertain Times

Our retention rates and lengths of engagement reflect our unwavering focus on surprising and delighting each and every customer, each and every time.
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