COVID-19: Impacts & Updates

The world as we knew it has changed dramatically in the past couple of months. There is still much uncertainty as companies emerge from COVID-19 and re-start their engines, with many questions up in the air. Our goal is to share as much information as possible around its effects on consumer behavior, sentiment and the overall advertising landscape.

We will continue to produce and share these findings on a complimentary basis for brands who may find value or benefit in this analysis.

COVID Ads: Find out what’s working and why with free access to Phoenix’s COVID Ad Dashboard

Learnings about Ads & Engagement (US)

Amid the global COVID-19 pandemic, we will be closely monitoring the impacts on consumer behavior and the advertising landscape with the Phoenix COVID Analysis.

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Special Report: COVID-19 Impact on QSR Purchase Plans & Brand Consideration

This report explores the importance of QSR brands understanding what consumers now expect from brands when considering making a purchase amid COVID-19.

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Special Report: COVID-19 Impact on U.S. Holiday Spending & Brand Consideration

This report explores the impact of the COVID-19 pandemic on holiday shopping plans, new shopper budgets, preferred shopping locations, and changing consumer expectations.

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July 27, 2020: Phoenix Learnings About Advertising During a Crisis: COVID-19

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July 13, 2020: Phoenix Learnings About Advertising During a Crisis: COVID-19

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June 29, 2020: Phoenix Learnings About Advertising During a Crisis: COVID-19

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June 15, 2020: Phoenix Learnings About Advertising During a Crisis: COVID-19

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June 1, 2020: Phoenix Learnings about Advertising & Engagement during the COVID Crisis

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May 18, 2020: Phoenix Learnings about Advertising & Engagement during the COVID Crisis

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May 4, 2020: Phoenix Learnings about Advertising & Engagement during the COVID Crisis

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April 20, 2020: Phoenix Learnings about Advertising & Engagement during the COVID Crisis

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April 13, 2020: Phoenix Learnings about Advertising & Engagement during the COVID Crisis

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April 6, 2020: Phoenix Learnings about Advertising & Engagement during the COVID Crisis

Learnings about Ads & Engagement - Int'l

Phoenix has tested hundreds of COVID specific ads globally.  Through our AdPi Quickview rapid ad testing, we were able to gauge which ads resonate well and establish best practices to guide future efforts.

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New, but Not So Normal: Advertising in a Post-COVID World

July 30, 2020

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Special Report: U.S. Consumers’ Views on Advertising Related to Social Issues

In light of the current state of social unrest in the country, Phoenix MI has leveraged its quick-turn platform to investigate U.S. consumers’ perspectives on these topics.

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Best Practices for COVID-Themed Advertising: UK & Germany

This report gives an analysis on the performance of various COVID-related ads within the UK and Germany, as well as providing some general best practices.

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Webinar: Latest Research on the Best Approach for International Advertising for the Rest of 2020

Join Phoenix MI experts on June 10 for a webinar that takes a deep-dive look into the performance of COVID-related ads and best practices to follow.

Consumer Sentiment Pulse Report (US)

The goal of this report is to provide ongoing visibility into shifts in consumer sentiment, activities, and concerns due to the COVID-19 pandemic.

Research on how emotional need states of consumers have shifted during COVID

Consumer Sentiment – Emotional Need States Pulse Report

This report provides insights into how emotional need states for consumers have shifted during the pandemic using Phoenix's Emotivation methodology.

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December 10, 2020: Pulse Report – Consumer Sentiment

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November 24, 2020: Pulse Report – Consumer Sentiment

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November 11, 2020: Pulse Report – Consumer Sentiment

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October 27, 2020: Pulse Report – Consumer Sentiment

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October 14, 2020: Pulse Report – COVID-19 Consumer Sentiment

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September 29, 2020: Pulse Report – COVID-19 Consumer Sentiment

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September 15, 2020: Pulse Report – COVID-19 Consumer Sentiment

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September 1, 2020: Pulse Report – COVID-19 Consumer Sentiment

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August 19, 2020: Pulse Report – COVID-19 Consumer Sentiment

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August 4, 2020: Pulse Report – COVID-19 Consumer Sentiment

 Shoppers walk around a crowded mall during the holiday season

Special Report: COVID-19 Impact on U.S. Holiday Spending & Brand Consideration

This report explores the impact of the COVID-19 pandemic on holiday shopping plans, new shopper budgets, preferred shopping locations, and changing consumer expectations.

COVID Conversations

Join the Phoenix MI experts as we explore what this pandemic might mean for advertisers, what can be learned from past crises, and how to look towards the future.

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Phoenix Conversations: Advertising in Uncertain Times

What can brands learn from the past, and how can they adapt for the future?

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