COVID-19: Impacts & Updates

The world as we knew it has changed dramatically in the past couple of months. There is still much uncertainty as companies emerge from COVID-19 and re-start their engines, with many questions up in the air. Our goal is to share as much information as possible around its effects on consumer behavior, sentiment and the overall advertising landscape.

We will continue to produce and share these findings on a complimentary basis for brands who may find value or benefit in this analysis.

COVID Ads: Find out what’s working and why with free access to Phoenix’s COVID Ad Dashboard

Learnings about Ads & Engagement (US)

Amid the global COVID-19 pandemic, we will be closely monitoring the impacts on consumer behavior and the advertising landscape with the Phoenix COVID Analysis.

A woman smiles while holding a burger and soda

Special Report: COVID-19 Impact on QSR Purchase Plans & Brand Consideration

This report explores the importance of QSR brands understanding what consumers now expect from brands when considering making a purchase amid COVID-19.

 Shoppers walk around a crowded mall during the holiday season

Special Report: COVID-19 Impact on U.S. Holiday Spending & Brand Consideration

This report explores the impact of the COVID-19 pandemic on holiday shopping plans, new shopper budgets, preferred shopping locations, and changing consumer expectations.

 Colored panels of blue and purple

July 27, 2020: Phoenix Learnings About Advertising During a Crisis: COVID-19

 Colored panels of blue and purple

July 13, 2020: Phoenix Learnings About Advertising During a Crisis: COVID-19

 Colored panels of blue and purple

June 29, 2020: Phoenix Learnings About Advertising During a Crisis: COVID-19

 Colored panels of blue and purple

June 15, 2020: Phoenix Learnings About Advertising During a Crisis: COVID-19

 Colored panels of blue and purple

June 1, 2020: Phoenix Learnings about Advertising & Engagement during the COVID Crisis

 Colored panels of blue and purple

May 18, 2020: Phoenix Learnings about Advertising & Engagement during the COVID Crisis

 Colored panels of blue and purple

May 4, 2020: Phoenix Learnings about Advertising & Engagement during the COVID Crisis

 Colored panels of blue and purple

April 20, 2020: Phoenix Learnings about Advertising & Engagement during the COVID Crisis

 Colored panels of blue and purple

April 13, 2020: Phoenix Learnings about Advertising & Engagement during the COVID Crisis

 Colored panels of blue and purple

April 6, 2020: Phoenix Learnings about Advertising & Engagement during the COVID Crisis

Learnings about Ads & Engagement - Int'l

Phoenix has tested hundreds of COVID specific ads globally.  Through our AdPi Quickview rapid ad testing, we were able to gauge which ads resonate well and establish best practices to guide future efforts.

Two men sit 6ft away from each other while wearing masks

New, but Not So Normal: Advertising in a Post-COVID World

July 30, 2020

 A group of people participate in a protest

Special Report: U.S. Consumers’ Views on Advertising Related to Social Issues

In light of the current state of social unrest in the country, Phoenix MI has leveraged its quick-turn platform to investigate U.S. consumers’ perspectives on these topics.

 A view over London at sunset

Best Practices for COVID-Themed Advertising: UK & Germany

This report gives an analysis on the performance of various COVID-related ads within the UK and Germany, as well as providing some general best practices.

 Light trails in NYC at night

Webinar: Latest Research on the Best Approach for International Advertising for the Rest of 2020

Join Phoenix MI experts on June 10 for a webinar that takes a deep-dive look into the performance of COVID-related ads and best practices to follow.

Consumer Sentiment Pulse Report (US)

The goal of this report is to provide ongoing visibility into shifts in consumer sentiment, activities, and concerns due to the COVID-19 pandemic.

White connecting nodes on a blue background

October 27, 2020: Pulse Report – COVID-19 Consumer Sentiment

 White connecting nodes on a blue background

October 14, 2020: Pulse Report – COVID-19 Consumer Sentiment

 White connecting nodes on a blue background

September 29, 2020: Pulse Report – COVID-19 Consumer Sentiment

 White connecting nodes on a blue background

September 15, 2020: Pulse Report – COVID-19 Consumer Sentiment

 White connecting nodes on a blue background

September 1, 2020: Pulse Report – COVID-19 Consumer Sentiment

 White connecting nodes on a blue background

August 19, 2020: Pulse Report – COVID-19 Consumer Sentiment

 White connecting nodes on a blue background

August 4, 2020: Pulse Report – COVID-19 Consumer Sentiment

 Shoppers walk around a crowded mall during the holiday season

Special Report: COVID-19 Impact on U.S. Holiday Spending & Brand Consideration

This report explores the impact of the COVID-19 pandemic on holiday shopping plans, new shopper budgets, preferred shopping locations, and changing consumer expectations.

 White connecting nodes on a blue background

July 21, 2020: Pulse Report – COVID-19 Consumer Sentiment

 White connecting nodes on a blue background

July 7, 2020: Pulse Report – COVID-19 Consumer Sentiment

 White connecting nodes on a blue background

June 23, 2020: Pulse Report – COVID-19 Consumer Sentiment

 White connecting nodes on a blue background

June 9, 2020: Pulse Report – COVID-19 Consumer Sentiment

COVID Conversations

Join the Phoenix MI experts as we explore what this pandemic might mean for advertisers, what can be learned from past crises, and how to look towards the future.

Light trails against a blue, foggy background

Phoenix Conversations: Advertising in Uncertain Times

What can brands learn from the past, and how can they adapt for the future?

Our retention rates and lengths of engagement reflect our unwavering focus on surprising and delighting each and every customer, each and every time.
CONTACT US