COVID-19: Impacts & Updates
The world as we knew it has changed dramatically in the past couple of months. There is still much uncertainty as companies emerge from COVID-19 and re-start their engines, with many questions up in the air. Our goal is to share as much information as possible around its effects on consumer behavior, sentiment and the overall advertising landscape.
We will continue to produce and share these findings on a complimentary basis for brands who may find value or benefit in this analysis.
- Learnings about Ads & Engagement (US)
- Learnings about Ads & Engagement - Int'l
- Consumer Sentiment Pulse Report (US)
- COVID Conversations
Learnings about Ads & Engagement (US)
Amid the global COVID-19 pandemic, we will be closely monitoring the impacts on consumer behavior and the advertising landscape with the Phoenix COVID Analysis.
Learnings about Ads & Engagement - Int'l
Phoenix has tested hundreds of COVID specific ads globally. Through our AdPi Quickview rapid ad testing, we were able to gauge which ads resonate well and establish best practices to guide future efforts.
Consumer Sentiment Pulse Report (US)
The goal of this report is to provide ongoing visibility into shifts in consumer sentiment, activities, and concerns due to the COVID-19 pandemic.