COVID-19: Impacts & Updates
As the coronavirus cases grow worldwide, our goal is to share as much information as possible around its effects on consumer behavior, sentiment and the overall advertising landscape.
Check out our latest findings and insights below.
- Learnings about Ads & Engagement (US)
- Learnings about Ads & Engagement - Int'l
- Consumer Sentiment Pulse Report (US)
- COVID Conversations
Learnings about Ads & Engagement (US)
Amid the global COVID-19 pandemic, we will be closely monitoring the impacts on consumer behavior and the advertising landscape with the Phoenix COVID Analysis.
Learnings about Ads & Engagement - Int'l
Phoenix has tested hundreds of COVID specific ads globally. Through our AdPi Quickview rapid ad testing, we were able to gauge which ads resonate well and establish best practices to guide future efforts.
Consumer Sentiment Pulse Report (US)
The goal of this report is to provide ongoing visibility into shifts in consumer sentiment, activities, and concerns due to the COVID-19 pandemic.