RESOURCES FOR TODAY'S MARKETER
eBooks & Free Reports

Distinctive Brand Assets Supercharge Advertising Performance
Create, build and nurture distinct memory cues, brand assets that are strongly associated with your brand in the mind of the consumer.

Advertising Campaign Effectiveness: Are You Getting the Story Wrong? (Part Two)
This report provides insights into how to evaluate the effectiveness of your advertising relative to brand-building goals, and how to provide accountability to your team with quantitative survey-based research.

Global Battery Electric Vehicle Advertising Review – Sample Report
Download a sample report with insights into who has managed to crack the code on how to advertise Battery Electric Vehicles (BEVs) in 2021.

Advertising Campaign Effectiveness: Are You Getting the Story Wrong? (Part One)
This report explores the impact of advertising on brand-building by analyzing how 'ad tracking' & effectiveness studies provide accountability to your team.

Measuring Ad Awareness: The Phoenix Communicus Limited Recognition Cue Memory Trigger Method
This report examines how to gain and retain your consumers attention in crowded ad/brand spaces.

Best Practices: Orchestrating a Winning 360° Ad Campaign to Build Your Brand
Learn the best practices for building you brand with 360° ad campaigns.

Consumer Sentiment – Emotional Need States Pulse Report
This report provides insights into how emotional need states for consumers have shifted during the pandemic using Phoenix's Emotivation methodology.

The Phoenix Communicus System for Evaluating & Diagnosing In-Market Campaign Performance
This report examines how you can build a stronger brand through more impactful advertising, by providing your team with campaign-level real-world insights.

Brands, Sub-Brands, and Product Line Extensions
Advertising for line extensions plays a critical role in the ultimate success of new brand and sub-brand products.

NFL Sponsorships: Tackling Measurement
This report analyzes how various brands have partnered with the NFL this season to highlight strategies that are scoring points for these brands.

Special Report: What Consumers Need to See, Hear, and Learn from Retail Brand Advertising – Third Edition
Third Edition: Understand the impact of the COVID-19 pandemic on holiday shopping plans, new shopper budgets and changing consumer expectations.

Special Report: What Consumers Need to See, Hear, and Learn From Home Fitness Equipment Advertising
How has the pandemic has changed consumers’ work out plans and their situation today regarding purchasing home fitness equipment?