RESOURCES FOR TODAY'S MARKETER
Everything is better when it’s free! Check out our eBooks and reports for strategies and unique approaches to marketing solutions
eBooks & Free Reports
A Glimpse into Last Year’s Super Bowl 360 Report
Check out a preview of last year's Super Bowl 360 Report, a comprehensive deep-dive analysis that delivers a holistic understanding of ad effectiveness.
Generational Insights: 2019’s Top Ads Among Boomers & Millennials
How do generational differences affect ad performance? We analyzed and ranked the top ads in 2019 among Boomers and Millennials, sharing insights and recommendations on how to reach both of these generations.
eBook: Research on Research: How the Rapidly Evolving World is Impacting the Information We Collect
In this paper, the experts at Phoenix MI share findings from their research on research to gain insights into best practices to minimize sample fraud and bias and to optimize the business information being collected.
Report: Holistic Measurement
At Phoenix Marketing International we develop business solutions for our clients based on holistic market measurement of their advertising performance, brand health, and their customers’ purchase experience.
Report: The Appnostic Journey: How Changing Behavior is Creating New Opportunities
Our phones are no longer just “phones”. They are TVs. Books. Magazines. Communicators. Game stations. We’re never without them -and we use them to fill downtime in our day. Increasingly, we do so not knowing where we want to go, we just know we want our device to take us somewhere.
Report: Most Memorable Great Overall Customer Experience
Companies that offer a great customer experience (CX) are remembered for many years and rewarded with repeat business. Brands that fail to deliver great experiences are also remembered for years, but they are walking away from repeat sales.
eBook: Going Beyond Best Practices to Innovative Artisan Research
In this paper we share with you some of our thoughts and techniques on how the Phoenix Team of Artisans approach your business challenges.
Report: Leveraging Customer Experience Data To Increase Pricing & Margins
We identified seven-steps that equip sellers with competitive pricing knowledge, product quality, and their reputation for delivering (or not) a good overall customer experience.
Report: Best Practices Driving Brand Consideration Among Millennials
How to motivate Millennials to consider making a purchase from our brand? We found three types of CX best practices that drive brand consideration among Millennials.
eBook: Integrate CX Measurement for Greater Customer Centricity
If you aren’t tying your overall, strategic customer satisfaction and loyalty metrics to your operational or transactional metrics, you’re missing a huge opportunity.
eBook: Why Oversimplified Metrics Might Not Keep You on the Right Marketing Path
In this book, we explore four types of oversimplification, but we have one unifying message when it comes to your brand's health: Beware! Resist the urge to oversimplify!
Report: A New Lens on Mobile Behavior
Phoenix and Mobile Posse release latest report: Gratification Beats Personalization In the Quest of Mobile Ad Revenue