RESOURCES FOR TODAY'S MARKETER
eBooks & Free Reports
NFL Sponsorships: Tackling Measurement
This report analyzes how various brands have partnered with the NFL this season to highlight strategies that are scoring points for these brands.
Special Report: What Consumers Need to See, Hear, and Learn from Retail Brand Advertising – Third Edition
Third Edition: Understand the impact of the COVID-19 pandemic on holiday shopping plans, new shopper budgets and changing consumer expectations.
Special Report: What Consumers Need to See, Hear, and Learn From Home Fitness Equipment Advertising
How has the pandemic has changed consumers’ work out plans and their situation today regarding purchasing home fitness equipment?
Special Report: What Consumers Need to See, Hear, and Learn from Retail Brand Advertising – Second Edition
This second edition of the report explores the updated impact of the COVID-19 pandemic on holiday shopping plans, new shopper budgets, preferred shopping locations, and changing consumer expectations.
Designing a Successful Segmentation Platform
Segmentation research is valuable, and can be essential, to a brand’s success. It’s also a unique type of research, with different considerations and advantages compared to other research efforts, and it has distinct pitfalls.
Better Branding: The Bedrock of Effective Advertising
Successful advertising is multi-dimensional–it needs to convey a relevant and credible message that ultimately drives action, it needs to engage and connect in order to break through the clutter, BUT for any of that to matter, ads need to be well branded.
Special Report: COVID-19 Impact on QSR Purchase Plans & Brand Consideration
This report explores the importance of QSR brands understanding what consumers now expect from brands when considering making a purchase amid COVID-19.
Special Report: COVID-19 Impact on U.S. Holiday Spending & Brand Consideration
This report explores the impact of the COVID-19 pandemic on holiday shopping plans, new shopper budgets, preferred shopping locations, and changing consumer expectations.
OTT Market Pulse Report
Our OTT Market Pulse Report will help you gain insights into the current state of the OTT market, new & emerging trends, and how to build your brand equity.
Special Report: U.S. Consumers’ Views on Advertising Related to Social Issues
In light of the current state of social unrest in the country, Phoenix MI has leveraged its quick-turn platform to investigate U.S. consumers’ perspectives on these topics.
Best Practices for COVID-Themed Advertising: UK & Germany
This report gives an analysis on the performance of various COVID-related ads within the UK and Germany, as well as providing some general best practices.
White Paper: Emotivation® – Shifting Need States
In our latest white paper, the experts at Phoenix MI discuss how to emotionally connect with your consumers and prospects during and after the "new normal".