RESOURCES FOR TODAY'S MARKETER
Everything is better when it’s free! Check out our eBooks and reports for strategies and unique approaches to marketing solutions
eBooks & Free Reports
Special Report: COVID-19 Impact on U.S. Holiday Spending & Brand Consideration
This report explores the impact of the COVID-19 pandemic on holiday shopping plans, new shopper budgets, preferred shopping locations, and changing consumer expectations.
OTT Market Pulse Report
Our OTT Market Pulse Report will help you gain insights into the current state of the OTT market, new & emerging trends, and how to build your brand equity.
Special Report: U.S. Consumers’ Views on Advertising Related to Social Issues
In light of the current state of social unrest in the country, Phoenix MI has leveraged its quick-turn platform to investigate U.S. consumers’ perspectives on these topics.
Best Practices for COVID-Themed Advertising: UK & Germany
This report gives an analysis on the performance of various COVID-related ads within the UK and Germany, as well as providing some general best practices.
White Paper: Emotivation – Shifting Need States
In our latest white paper, the experts at Phoenix MI discuss how to emotionally connect with your consumers and prospects during and after the "new normal".
Report: Millionaire Rankings by State – Through Year-End 2019
The Phoenix Millionaires Report estimates the number of affluent and HNW households in the country. Sizing estimates are available at the State level as well as by Core-Based Statistical Areas (CBSAs) – this report focuses on state-level data.
2020 NCAA March Madness Sample Insights Report
Take a look at a sample of insights from last years NCAA March Madness report.
A Glimpse into Last Year’s Super Bowl 360 Report
Check out a preview of last year's Super Bowl 360 Report, a comprehensive deep-dive analysis that delivers a holistic understanding of ad effectiveness.
Generational Insights: 2019’s Top Ads Among Boomers & Millennials
How do generational differences affect ad performance? We analyzed and ranked the top ads in 2019 among Boomers and Millennials, sharing insights and recommendations on how to reach both of these generations.
eBook: Research on Research: How the Rapidly Evolving World is Impacting the Information We Collect
In this paper, the experts at Phoenix MI share findings from their research on research to gain insights into best practices to minimize sample fraud and bias and to optimize the business information being collected.
Report: Holistic Measurement
At Phoenix Marketing International we develop business solutions for our clients based on holistic market measurement of their advertising performance, brand health, and their customers’ purchase experience.
Report: The Appnostic Journey: How Changing Behavior is Creating New Opportunities
Our phones are no longer just “phones”. They are TVs. Books. Magazines. Communicators. Game stations. We’re never without them -and we use them to fill downtime in our day. Increasingly, we do so not knowing where we want to go, we just know we want our device to take us somewhere.