RESOURCES FOR TODAY'S MARKETER

Everything is better when it’s free! Check out our eBooks and reports for strategies and unique approaches to marketing solutions

eBooks & Free Reports

Shoppers walk around a crowded mall during the holiday season

Special Report: COVID-19 Impact on U.S. Holiday Spending & Brand Consideration

This report explores the impact of the COVID-19 pandemic on holiday shopping plans, new shopper budgets, preferred shopping locations, and changing consumer expectations.

OTT Market Pulse Report

Our OTT Market Pulse Report will help you gain insights into the current state of the OTT market, new & emerging trends, and how to build your brand equity.

A group of people participate in a protest

Special Report: U.S. Consumers’ Views on Advertising Related to Social Issues

In light of the current state of social unrest in the country, Phoenix MI has leveraged its quick-turn platform to investigate U.S. consumers’ perspectives on these topics.

A view over London at sunset

Best Practices for COVID-Themed Advertising: UK & Germany

This report gives an analysis on the performance of various COVID-related ads within the UK and Germany, as well as providing some general best practices.

A woman types on a laptop

White Paper: Emotivation – Shifting Need States

In our latest white paper, the experts at Phoenix MI discuss how to emotionally connect with your consumers and prospects during and after the "new normal".

Report: Millionaire Rankings by State – Through Year-End 2019

The Phoenix Millionaires Report estimates the number of affluent and HNW households in the country. Sizing estimates are available at the State level as well as by Core-Based Statistical Areas (CBSAs) – this report focuses on state-level data.

2020 NCAA March Madness Sample Insights Report

Take a look at a sample of insights from last years NCAA March Madness report.

A football sits on a field

A Glimpse into Last Year’s Super Bowl 360 Report

Check out a preview of last year's Super Bowl 360 Report, a comprehensive deep-dive analysis that delivers a holistic understanding of ad effectiveness.

Generational Insights: 2019’s Top Ads Among Boomers & Millennials

How do generational differences affect ad performance? We analyzed and ranked the top ads in 2019 among Boomers and Millennials, sharing insights and recommendations on how to reach both of these generations.

A laptop half closed with a colorful screen reflecting against a dark background

eBook: Research on Research: How the Rapidly Evolving World is Impacting the Information We Collect

In this paper, the experts at Phoenix MI share findings from their research on research to gain insights into best practices to minimize sample fraud and bias and to optimize the business information being collected.

Report: Holistic Measurement

At Phoenix Marketing International we develop business solutions for our clients based on holistic market measurement of their advertising performance, brand health, and their customers’ purchase experience.

person holding unlocked phone screen

Report: The Appnostic Journey: How Changing Behavior is Creating New Opportunities

Our phones are no longer just “phones”. They are TVs. Books. Magazines. Communicators. Game stations. We’re never without them -and we use them to fill downtime in our day. Increasingly, we do so not knowing where we want to go, we just know we want our device to take us somewhere.

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