Everything is better when it’s free! Check out our eBooks and reports for strategies and unique approaches to marketing solutions

eBooks & Free Reports

2020 NCAA March Madness Sample Insights Report

Take a look at a sample of insights from last years NCAA March Madness report.

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A Glimpse into Last Year’s Super Bowl 360 Report

Check out a preview of last year's Super Bowl 360 Report, a comprehensive deep-dive analysis that delivers a holistic understanding of ad effectiveness.

Generational Insights: 2019’s Top Ads Among Boomers & Millennials

How do generational differences affect ad performance? We analyzed and ranked the top ads in 2019 among Boomers and Millennials, sharing insights and recommendations on how to reach both of these generations.

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eBook: Research on Research: How the Rapidly Evolving World is Impacting the Information We Collect

In this paper, the experts at Phoenix MI share findings from their research on research to gain insights into best practices to minimize sample fraud and bias and to optimize the business information being collected.

Report: Holistic Measurement

At Phoenix Marketing International we develop business solutions for our clients based on holistic market measurement of their advertising performance, brand health, and their customers’ purchase experience.

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Report: The Appnostic Journey: How Changing Behavior is Creating New Opportunities

Our phones are no longer just “phones”. They are TVs. Books. Magazines. Communicators. Game stations. We’re never without them -and we use them to fill downtime in our day. Increasingly, we do so not knowing where we want to go, we just know we want our device to take us somewhere.

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Report: Most Memorable Great Overall Customer Experience

Companies that offer a great customer experience (CX) are remembered for many years and rewarded with repeat business. Brands that fail to deliver great experiences are also remembered for years, but they are walking away from repeat sales.

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eBook: Going Beyond Best Practices to Innovative Artisan Research

In this paper we share with you some of our thoughts and techniques on how the Phoenix Team of Artisans approach your business challenges.

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Report: Leveraging Customer Experience Data To Increase Pricing & Margins

We identified seven-steps that equip sellers with competitive pricing knowledge, product quality, and their reputation for delivering (or not) a good overall customer experience.

crowd of people shopping

Report: Best Practices Driving Brand Consideration Among Millennials

How to motivate Millennials to consider making a purchase from our brand? We found three types of CX best practices that drive brand consideration among Millennials.

eBook: Integrate CX Measurement for Greater Customer Centricity

If you aren’t tying your overall, strategic customer satisfaction and loyalty metrics to your operational or transactional metrics, you’re missing a huge opportunity.

eBook: Why Oversimplified Metrics Might Not Keep You on the Right Marketing Path

In this book, we explore four types of oversimplification, but we have one unifying message when it comes to your brand's health: Beware! Resist the urge to oversimplify!

Our retention rates and lengths of engagement reflect our unwavering focus on surprising and delighting each and every customer, each and every time.