RESOURCES FOR TODAY'S MARKETER

Everything is better when it’s free! Check out our eBooks and reports for strategies and unique approaches to marketing solutions

eBooks & Free Reports

Report: Empowering Agencies to Grow Their Business Development with Market Insights

Are you already building a library of vetted research partners, thinking of starting to do so in the next few months, or are you challenged today with addressing a client business challenge?

person holding unlocked phone screen

Report: The Appnostic Journey: How Changing Behavior is Creating New Opportunities

Our phones are no longer just “phones”. They are TVs. Books. Magazines. Communicators. Game stations. We’re never without them -and we use them to fill downtime in our day. Increasingly, we do so not knowing where we want to go, we just know we want our device to take us somewhere.

people crossing crosswalk

Report: Most Memorable Great Overall Customer Experience

Companies that offer a great customer experience (CX) are remembered for many years and rewarded with repeat business. Brands that fail to deliver great experiences are also remembered for years, but they are walking away from repeat sales.

Pens in glass cup

eBook: Going Beyond Best Practices to Innovative Artisan Research

In this paper we share with you some of our thoughts and techniques on how the Phoenix Team of Artisans approach your business challenges.

crowd of people shopping

Report: Leveraging Customer Experience Data To Increase Pricing & Margins

We identified seven-steps that equip sellers with competitive pricing knowledge, product quality, and their reputation for delivering (or not) a good overall customer experience.

crowd of people shopping

Report: Best Practices Driving Brand Consideration Among Millennials

How to motivate Millennials to consider making a purchase from our brand? We found three types of CX best practices that drive brand consideration among Millennials.

eBook: Integrate CX Measurement for Greater Customer Centricity

If you aren’t tying your overall, strategic customer satisfaction and loyalty metrics to your operational or transactional metrics, you’re missing a huge opportunity.

eBook: Why Oversimplified Metrics Might Not Keep You on the Right Marketing Path

In this book, we explore four types of oversimplification, but we have one unifying message when it comes to your brand's health: Beware! Resist the urge to oversimplify!

Report: A New Lens on Mobile Behavior

Phoenix and Mobile Posse release latest report: Gratification Beats Personalization In the Quest of Mobile Ad Revenue

Report: THE FIRST DIBS OPPORTUNITY

Phoenix and Mobile Posse reveal first-of-it’s kind insights on how today’s consumer turns to their mobile device.

Report: THE ULTIMATE GUIDE TO THE NEXT BIG WAVE IN MOBILE: THE HOME SCREEN

This report, produced in partnership between Mobile Posse and Phoenix Marketing International, provides the first-ever in-depth research of the mobile home screen.

Report: 2017 Hospitality Market Monitor

A state-of-the-market report, based on Phoenix's Hotel SCORES and Hotel BASE

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