THE DATA YOU NEED AT YOUR FINGERTIPS
Automotive
Unpacking the Used Vehicle Market: Phoenix Used Vehicle Market Study
Phoenix’s Used Vehicle Market Study is a detailed and thorough all-round approach to understanding the segment.
Monthly Automotive Spotlight: 2019 In Review
This month, we'll share three ads that were among the best at breaking through the clutter, and three additional ads that were among the best at lifting brand impression. Be sure to check-in regularly, as each month we will spotlight another area of interest in automotive marketing and communications.
Monthly Automotive Spotlight: November / December 2019
Winter is upon us, and 'tis the season for automotive sales events! November-December represents one of the two most traffic-congested auto sales event seasons of the year. What makes winter arguably more challenging than summer for auto advertisers, however, is that the holidays represent the peak of consumer spending in general -- and as such, competing advertising clutter outside the auto sector.
Monthly Automotive Spotlight: October 2019
Despite being a widely-viewed and target-rich environment, the NFL can present a challenge to Automotive advertisers, especially in the area of brand recall. This month, we feature two ads that have been memorable and have done at least reasonably well in brand recognition in the NFL environment (which again, is a challenge for Auto).
Monthly Automotive Spotlight: September 2019
This month we feature three nationally airing brand-focused campaigns that stood out.
Monthly Automotive Spotlight: August 2019
This month, we feature three nationally airing sales event campaigns that left a mark with television viewers.
PHOENIX AUTOMOTIVE ADPI® and BRANDPI® AUDIT
Monthly reporting on which ads and brands are generating the highest consumer responses along with detailed diagnostics.
Phoenix Brand Effect
Maximize advertising performance through real-time, in-market measurement & optimization
Consumer
Phoenix Beer ADPI® Audit
Ongoing measurement among beer drinkers of in-market and creative ad performance across media channels and brands.
Phoenix Restaurant Adpi® And Brandpi® Category Audit
Response model-based AdPi® and BrandPi testing methodologies can be applied to any stage of pre-market testing.
Phoenix Brand Effect
Maximize advertising performance through real-time, in-market measurement & optimization
Financial
Synergistics Syndicated Financial Reports
Quick access, multi-sponsor studies covering the latest issues.
Phoenix Wealth & Affluent Monitor
The largest, most comprehensive, ongoing research program available, targeting the affluent and high net worth markets.
Phoenix Payments Monitor®
This monitor provides a detailed inventory of payment products owned and payment services used - both traditional and emerging.
Phoenix Credit Card Monitor®
Fielded quarterly, this report delivers a comprehensive and timely assessment of the consumer credit card market.
Phoenix Consumer Credit Card Audit
Ongoing consumer and small business studies on creative and in-market multi-channel advertising performance.
Phoenix Retirement Services Audit
Brand and advertising metrics among pre-retiree consumers; fielded twice yearly, focused on investment and insurance brands.
Phoenix Financial Advisor Audit
Semi-annual brand and advertising study among FAs; focused on investment and insurance products and services.
Phoenix Active Trader Audit
Brand and advertising metrics for online trading brands; fielded quarterly among investors who trade 4+ times per month.
Phoenix Investment Services Audit
Brand and advertising metrics for investment services brands; fielded monthly among affluent investors.
Phoenix Brand Effect
Maximize advertising performance through real-time, in-market measurement & optimization
Health
Phoenix PatientView
A comprehensive, flexible, and cost-efficient brand and ad tracking platform that captures your brand AND your competitors while crossing ALL ad media channels.
Phoenix OTC health and wellness landscape study
Helps guide strategic planning for health and wellness opportunities, both current and future, by understanding sizing opportunities, drivers of purchasing, and marketplace dynamics as they relate to your brand.
Phoenix OTC360
Provides a full view of your marketing communication performance for your brands and competitors in a cost-effective and customizable platform.
Phoenix Brand Effect
Maximize advertising performance through real-time, in-market measurement & optimization
Media
Phoenix Program Testing
Evaluate the potential of new programs, as well as the strengths and weaknesses of existing programs.
Phoenix PromoPi™
A fast, tactical, and reliable way to improve your promotions, and drive viewers to your content.
Phoenix’s Channel Tournament
Measures ranking amongst competition by utilizing one-on-one matchups in a variety of categories.
Phoenix Consumer Convergence360
Providing deep insights into how technology is impacting the home and business lives of their customers and end users.
Phoenix Brand Effect
Maximize advertising performance through real-time, in-market measurement & optimization
Technology
Packaging & Pricing Lab
Test product, packaging and positioning concepts using a quick hit approach to rapidly inform business decisions.
Phoenix’s Channel Tournament
Measures ranking amongst competition by utilizing one-on-one matchups in a variety of categories.
Phoenix Consumer Convergence360
Providing deep insights into how technology is impacting the home and business lives of their customers and end users.
Phoenix Brand Effect
Maximize advertising performance through real-time, in-market measurement & optimization
Travel
Phoenix Hotel BASE™
Tracks and evaluates a variety of performance indicators for all major hotel brands in the USA and Canada.
Phoenix Hotel SCORES™
Measures awareness and use of hotel frequent guest programs and helps optimize frequent guest programs.
Phoenix Airport SCORES™
Provides airports with competitive benchmarking regarding how their airport performs on various key passenger satisfaction metrics versus other US airports.
Phoenix Brand Effect
Maximize advertising performance through real-time, in-market measurement & optimization